Name: Heidi E.
Topic: Commercial Photography
Essential Question: What is the most important when taking a relevant commercial photograph?

1. Know Your Audience
2. Maintain Positive Interpersonal Relationships
3. Composition and Lighting

Wednesday, March 2, 2011

Interview 4 Questions


Interview 4 Questions

1.     How do people use photographs to trick people into buying things?
2.     How is each type of persuasion (ethos, pathos, logos, eros) used in commercial photography?
3.     How significant is a photograph’s role in an advertisement?
4.     How do the techniques for commercial photographs differ between the types of media they appear in (newspapers, magazines, internet, etc)?
5.     How are headshots used to sell a person?
6.     What is the most important thing to remember when composing a headshot?
7.     What kind of lighting is the best for a headshot?
8.     Which features of a person are the most important to showcase?
9.     Do tight or full shots work better for headshots? Why?
10. How can softer light enhance a headshot?
11. How does editorial and commercial fashion photography differ?
12. What role does fashion photography play in selling clothing?
13. How has fashion photography revolutionized over time?
14. Why is it so important to capture color and textures in fashion shots?
15. How can using a seemingly irrelevant setting, in relation to the article of clothing, enhance the shot?
16. How do you get into the industry of fashion photography?
17. What limitations are there in shooting products?
18. What are the most important parts of the product to emphasize?
19. What kinds of creative opportunities do you have while working in product photography?
20. How can shooting inanimate objects be more difficult than shooting people?

Thursday, February 24, 2011

Independent Component #2

Blog: Independent Component #2
1) What are you doing?




I will be taking commercial photographs, using the four different types of persuasion (ethos, logos, pathos, eros) and show how it relates to the consumer psychology aspect of selling something via a commercial photograph.
2) How will you verify? (log, observed by, etc.)

I will have a log and pictures on my flickr and a flashdrive.
3) How's it relate to answering your EQ?

I will be determining the most important factors of a commercial photograph and even bring in a deeper understanding and knowledge of how these factors and photographs relate to consumer psychology.

Friday, February 11, 2011

Independent Task 1

Literal: I, Heidi Eckvahl, affirm that I completed my independent component, which represents 30 hours of work.
For my independent task, I have been taking photographs.

Interpretive:

I have some of my work on my Flickr site, which you can see by clicking here. I also put some on facebook, but those ones are private.
I also included some on a flashdrive. I literally have hundreds of pictures, but I do not put them all on my site.
I turned my log of hours to Mr. Ogden, but I can later attach the file, if need be.
It may not seem like that much work, but you must build up the set, prepare the models, take the pictures and then take down the set and then go through and pick the good ones and edit them.

Applied:
This help answered my EQ because I was able to take different techniques I had learned and try them out on my own.

Sunday, February 6, 2011

20 Minute

Topic: Commercial Photography
EQ: What is most important when taking a commercial photograph?
Objective: Teach how to set up and take a sports photograph
Lesson Plan:
  • Intro: Ask how they define a sports photograph
  • Point: -Action photographs
    • Portrait photographs
    • Object photographs
  • Activity: Have each student sketch out a sports photograph (genre of their choice) in a rule of thirds box. At least one student per category will share their photograph.
  • Conclusion: Reiterate on the 3 genres, the difference of each and why they are important. Ask for questions.
Source: Shutterbug article (research)
Materials: Laptop, camera, paper, brochures

Sunday, January 23, 2011

ESLR

1. How have you become a more effective learner?
I have become a more effective learner because I learned to be more patient with my work and do a more thorough and thought out job on my work, may it be in school or my photography.
2.

3. I will try to improve next semester by not procrastinating as much.

Thursday, January 13, 2011

Service Learning

1. Chaffey College
2. I am working with the marketing department, taking pictures for brochures and the sports teams and the websites.
3. It is important to have effective time management and to create relationships with people.

Essential Question

What is most important when taking a commercial photograph?


1, Lighting
2. Setting
3. Composition